Thursday, November 20, 2008

Skin Color

I was recently asked if we would do a shirt with women with different ethnicities? this was my response...

We really battled with giving her a skin color to begin with - but if we didn't then she would have taken on the color of the shirt - i.e. green, blue etc. The skin color we picked is tan so she could be white or Hispanic - we have girls with red hair, brown and blond. We were waiting to hear from customers to see if there was a demand for us to make a black woman on a shirt - so far we haven't had a request (we do live in NH so our exposure has almost exclusively been with white women) As soon as we have the interest we can for sure make a shirt, but we really wanted to get feedback from women - would you wear a shirt with a blond girl on it if you had brown hair? Would you wear a shirt with a white girl on it if you were black and vice versa? We approached the Oprah Show and the Tyra Banks Show asking to use their studio audience as a focus group because it is a good discussion. So far - we haven't gotten a response. We do have a shirt on the "coming soon" page of our website that is a runner called the "7 and 7 minute mile" - she could easily have darker skin - again if we knew the shirts would get purchased we would do them in a heart beat. I hope that makes sense.

Cheers,
Jennifer and Sarah

http://www.mindbodynspirits.com

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