advertising on Facebook

We just started advertising on Facebook. Visa is currently running a promotion and if you sign up to be a part of their business platform they give you $100 towards Facebook advertising. I jumped at the chance to get some free advertising. Setting up an ad on Facebook is easy enough. It is similar to advertising on Google Adwords, but Google lets you prepay - so you can kind of beat the system when it comes to getting the optimum ad viewing without really having to spend your "monthly" budget. You can prepay $10 and when that runs out they stop running your ad even though you said your budget was $150 for the month. Facebook gives you an option for a daily budget, and I still haven't figured out how to cancel my ad when the free $100 from Visa runs out. We have had over 50 clicks so far. The nice part about advertising on Facebook and Google is that you only pay when people click on your ad versus advertising in the newspaper when you have no guarantee that anyone will even go to your site. I did like that on Facebook we were able to target our customer properly - we were able to have only women over the age of 21 see our ad - which is nice being that we sell a product for women that features spirits. Crossing my fingers that we find some women who see the fun in our shirts!

http://www.mindbodynspirits.com